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Wednesday, August 14, 2013


College football season begins on August 29th. Football fans across the nation will head to their favorite grocery stores to purchase tailgating and party supplies, such as hot dogs, chips, avocados and Concord Foods Guacamole Mixes. Guacamole is one of the most popular food items for tailgating. Stores should prepare for the football season by creating prominent displays of avocados, tomatoes and popular tie-in items, such as Concord Foods Guacamole Mixes

“Concord Foods Guacamole Mix is great for football parties and tailgating because it is quick and simple to prepare and tastes delicious. Just add two avocados to Concord Foods’ blend of spices for guacamole dip that is ready in minutes.” said Charles Olins, VP Sales and Marketing at Concord Foods. Concord Foods Guacamole Mix is available in grocery store produce departments nationwide and comes in five great flavors: Mild, Extra Spicy, Classic Mild, Classic Extra Spicy and Authentic.

In the spirit of football season, Concord Foods is running an exciting sweepstakes promotion, which will run August 15 th through November 30th. The grand prize winner will receive a trip to a top college bowl game. No purchase is necessary to enter or win. Consumers can enter the sweepstakes and view official rules at http://www.concordfoods.com/sweepstakes.

The sweepstakes is being promoted with on-pack labels, an attractive sweepstakes-themed shipper display and through digital marketing efforts. In addition, great tailgating recipes are available online.

“We’ve developed some amazing tailgating recipes that use guacamole mix, such as Fully Loaded Nachos or the Great Guacamole Burger.” said Samantha McCaul, Marketing Manager at ConcordFoods. “These recipes are easy-to-prepare and great for tailgating. They are available on our website and Facebook page.” 

Concord Foods Guacamole Mixes are available in 18 packs and 144 pack floor shippers.  Distribution channels include retail grocery stores, mass merchandisers and club stores in the U.S.


Concord Foods Incorporated is a leading supplier of retail food products and custom ingredients to nationally recognized supermarkets, food service operators and leading food manufacturers. Concord Foods retail division offers a wide variety of produce friendly items from Candy Apple Kits to produce seasoning mixes. Consumers count on our quality products to glaze pies, create guacamole and batter onion rings. For more information, please visit www.concordfoods.com.