Concord Foods Announces College Bowl Game Giveaway
Wednesday, August 15, 2012
Concord Foods is sponsoring an exciting football-themed sweepstakes. Two grand prize winners will receive trips to college bowl games, which will be played on January 1-2, 2013. The contest begins today, August 15th, 2012 and runs through November 30th.
Concord Foods Guacamole Mix is great for football parties and tailgating because it is quick and simple to prepare and tastes delicious. Just add two avocados to Concord Foods’ blend of spices for guacamole dip that is ready in minutes. Concord Foods Guacamole Mix is available in grocery store produce departments nationwide and comes in five great flavors: Mild, Extra Spicy, Classic Mild, Classic Extra Spicy and Authentic. “Guacamole dip is very popular at football tailgates, which makes this promotion a natural fit for Concord Foods.,” said Charles Olins V.P. Sales and Marketing at Concord Foods.
The sweepstakes is being promoted in-store with point of sales material, such as stickers on EVERY pouch of Concord Foods Guacamole Mix and themed header cards on EVERY shipper display. In addition, the sweepstakes is promoted through Concord Foods Facebook page, website and blogs. “Social Media plays a key part in this promotion” said Samantha McCaul, Marketing Manager at Concord Foods. “Consumers will enter the contest on Concord Foods’ Facebook page. To encourage participation, we will also be giving away monthly prizes to our Facebook fans. This is a great way to interact with our consumers and share information about products, recipes and other promotions”. To learn more the sweepstakes promotion, visit www.concordfoods.com/sweepstakes.
Concord Foods Guacamole Mixes are available in 18 packs and 144 pack floor shippers. Distribution channels include retail grocery stores, mass merchandisers and club stores in the U.S.
ABOUT CONCORD FOODS
Concord Foods Incorporated is a leading supplier of retail food products and custom ingredients to nationally recognized supermarkets, food service operators and leading food manufacturers. Concord Foods retail division offers a wide variety of produce friendly items from Candy Apple Kits to produce seasoning mixes. Consumers count on our quality products to glaze pies, create guacamole and batter onion rings. For more information, please visit www.concordfoods.com.