October 10, 2006

Concord Foods Launches the Classic Ranch Dip

Concord Foods is introducing another exciting new item to their already successful seasoning line. CLASSIC RANCH DIP MIX makes a creamy dip with just the right hint of garlic and spices. Simply add sour cream to the mix and you will have a delicious dip to add to fresh cut vegetables. 

The CLASSIC RANCH DIP MIX also provides a healthier option for consumers compared to many pre-made dips. “It is important to launch new products with a healthier aspect for consumers.” stated Charles Olins, Vice President of Sales and Marketing for Concord Foods. “We encourage consumers to compare our dip with any pre-made products and we are convinced they will enjoy the superior taste. In addition, Concord’s CLASSIC RANCH DIP MIX is preservative and MSG free and each pouch contains 30% less sodium than many leading ranch dips.”

CLASSIC RANCH DIP is being released at the start of Football Season in the U.S. so consumers can enjoy their dip while tailgating or watching football at home. “Concord Foods Guacamole Mix is already hugely popular with football fans and we are certain they will now enjoy our CLASSIC RANCH DIP while watching their favorite teams on the weekend” said Olins. “To emphasize the sporting connection, we are introducing the CLASSIC RANCH DIP in a football themed display shipper which contains a combination of our Guacamole Mix and the new ranch dip.”

The CLASSIC RANCH DIP MIX is available in 1.0 oz foil pouches and is packed in cases of 18 and the football themed display shippers which contain 144 units.

Concord Foods is a specialty foods manufacturer supplying major retailers across the U.S.  The company produces a wide range of value added products for sale in the fresh produce section of supermarkets and specialty stores. The Concord brand is known to represent great tasting products, which are prepared with fresh produce.

For more information or photo images, press only:
Heather Simpson, 508-580-1700, hsimpson@concordfoods.com